🔎 4 insights from the 2024 State of SaaS Integrations

An overview of the 2024 state of SaaS integrations report

Hi friends 👋🏿,

Today’s issue dives into the State of SaaS Integrations report by Partner Fleet, PartnerStack, and Paragon. The full report analyzes insights from 100+ B2B SaaS company leaders on integration practices. Let’s get into some key takeaways!

1. B2B SaaS prospects want integrations

The study found that integrations were a discussion point in 60% of all sales conversations.

They found that their importance was consistent across verticals highlighting the critical role integrations play for software buyers across categories.

2. Integrations lead to lower churn

92% of the sample surveyed who had insight on the impact of integrations shared that customers who enabled integrations were less likely to churn.

This finding makes intuitive sense. Integrated tools become deeply woven into a company's operations, making it harder to replace them.

3. Building integrations in-house takes time

About 75% of respondents indicated that developing an integration takes three months or more with the majority of companies executing their integration strategies in-house.

The most time-consuming aspects include researching third-party documentation, debugging, and understanding new features—highlighting the challenges in both creating and maintaining integrations.

4. It takes 6 people to build integrations

The survey indicated that the median team size for integration projects is six members, predominantly from the engineering department.

As mentioned previously, most companies handle integrations in-house (80%), and others use embedded iPaaS, unified API tools, and outsourced developers.

Half of the surveyed companies adopt a combination of strategies to build integrations.

And that’s it, again check out the full report to dive into all the survey results and insights! Kudos to PartnerFleet, Paragon, and PartnerStack teams for putting this together.

Lola