📡 Go-to-market channels, Integration UX, and a New Plugin

This week’s highlights go-to-market channels, nailing credential validation, and a new plugin launch

Hey friends 🌟,

This week, I’ve been deep in the trenches with go-to-market strategies, tackling integration challenges, and rolling out a new plugin. Here’s a roundup of articles and perspectives:

• Finding the Right Channels to Go to Market: Lunch Pail turned 4 recently! After testing several channels over the years, I’m sharing what’s worked, what hasn’t, where I’m currently focused, and some thoughts on making the best choice for your business.
  

• Nailing Credential Validation for a Smoother Integration UX: Tips on validating API keys to ensure users have a smooth experience when using your integrations.
  

• Getting Started with OAuth in HubSpot: A quick guide on setting up HubSpot’s OAuth starter.
  

• Introducing the SmartSuite Plugin for Bubble: Just launched a new SmartSuite plugin for Bubble. If you’ve been wanting to integrate records from your SmartSuite instances into Bubble, try it out to simplify your workflows.
  

• The Case for Work Trials: Work trials are something I’m incorporating more seriously when bringing on partners or considering collaborations. Check it out for resources on how to structure these trials before making long-term commitments.

That’s a wrap for this week! Would love to hear your thoughts or any experiences you've had with these topics.

Cheers,

Lola